If you don’t know what a web funnel is your web strategy isn’t working. Bottom line. To revisit, a web funnel is essentially a 3 – 6 step plan to get conversions on your website. A web conversion is getting a user on your website to do what you want them to do, click, subcribe, buy a product, yada yada yada.
If you google “web funnel” you’ll get a ton of generic information and images. They will try to make it sound like a simple process. Generally, you’ll get a four-point plan that looks something like this:
- Something Else
You can look up templates and examples of web funnels from thousands of websites but it’s not going to do you any good. They make a good template or starting point, but that’s about it. Your needs and services or products are specific and you need to plan accordingly. Ironically, I’m going to show you my method and you can divert from there. But I do have some strong recommendations.
You Need Your Own Personalized Funnel
Your funnel should start with Facebook. If you feel the need to break off from my plan and create your own, that’s great, but do it at any other point aside from this. Facebook has more than one billion members, around 1/7th of the entire world’s population. You see people staring at their phones, they’re mainly scrolling through their Facebook feed. This is where the term awareness comes from in most basic funnel templates, there are a billion people on one website you can make aware or your content.
The funnel we’ve designed, while yes just being a simple image, is more specific and bound for success than anything you’ll find on Google Image results. It is still a simple chart, but includes services and processess rather than vague statements such as “acquisition” or “conversions,” which if you’re not getting any the words mean absolutely nothing.
Your business or service, backed up by a website or not, needs a Facebook page. This is our first step of a funnel. Facebook is where the eyes are, period. Even if you have to give them a little bit of money to push your name, it’s worth it. This is our results from boosting a post for only $5:
Wow, more than a thousand viewers looking at something I created. For a fiver, none the less. This is at the top of my funnel, time to attempt to bring people already at this point to the next step down in my funnel. Now would be a good time to mention it’s called a funnel because the numbers get significantly smaller as you go.
Where does your Facebook ad lead? It should lead to your website or offer. Great, however this is the step where most people jump ship. No need to worry though, the people you’ve brought to this step are your captive audience, if only for a minute. At this point it is best to drive your traffic to an opt-in page rather than straight to a sales page. They are more likely to opt-in to your mailing list or sign up for your website than they are to immediately buy a product from you.
Now your numbers going through the funnel have shrunk once again, quite considerably. Considering what your end goal is with your funnel, an opt-in very well could be an “action.” If you’re trying to get them to purchase a product you now have email addresses of people genuinely interested in what you have to say.
Send out emails promoting your product or website but be sure to also provide valuable information for free. When they register or buy something from you they’ve taken action, the bottom of the funnel. All sounds simple in theory, results will vary tremendously.
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