Let’s start with the basics. What is SEO? SEO stands for Search Engine Optimization. This is a measure of where you rank when someone Googles a topic from your website. Naturally, you want to be as high up on this list as possible, users tend not to browse through pages of search results. Luckily, there are some ways to measure good SEO, and for the sake of this article we are going to be talking about working with WordPress.
How does Google choose whose web pages to display when making a search? They use an algorithm. What is the algorithm they use? That’s the thing, they’re not going to tell you. So the best you can do is try to understand the process.
How can you utilize SEO Management with WordPress?
SEO is a word game! You have to be good with them to get yourself good optimization.
Each post features a keyword, which should only make update a certain percentage of the total words used. This is called keyword density. Gone are the days where you can be ranked high in search results by slathering your post with your keyword 80 times. These days you want your keyword to be 2.5% of the total word count.
There are plugins that can help you, the most popular being Yoast. Under your articles before you publish them it will give you many requirements to a good score, and a red-to-green traffic light for a handy visual aid. Yoast is very handy and will give you suggestions on everything you need to get a green light on your post right under each post you are writing.
Edit your snippet! You only want to have 65 or less characters in your post’s title to have Google display it without cutting the end of it off. You can edit what comes after the title with this tool, if you leave it the beginning of your post will be what they see when found under a search engine. While we’re on the topic of characters, a good post should contain at least 300 words. No problem.
Here are a few quick tips to get you on your way:
#3. Speed – We wary of things that slow down your website. You could be discounted from search engines for having a slow site bogged down by things such as images that are too large, flash graphics (just don’t use flash, we all hate it), music players, or videos hosted on an ill-powered server.
#2. Links and Images – Be sure to include links and images in your posts. Links should be good links too, your links reflect on your website so link to other websites that have similar content to yours. Links to low quality content can actually hurt your standings! So it’s always better to have a few good links than a bunch crappy ones. You should always include your posts keywords in the images alt text!
#1. Content – The number one tip into having good SEO is not not much of a tip, and it certainly isn’t a trick. The best thing you can do is just have quality content. Google is very smart, there is no real way to “trick” their engine into discovering your site. If you have good quality content and are not just one big ad, the traffic will come.
For an extremely comprehensive list of even more SEO tips check out this list we just love over at Search Engine Journal! For more great articles like this on SEO, WordPress, web design, and other great tech stuff, sign up to our mailing list below!